About us

The Right Fit

 Shuut is a small company with a big heart; when you work with us you get a personal, hand-held service and videos with impact.

For example…

The videos we made for Smart Works Birmingham helped them secure funding to employ two full time members of staff. Here’s a quick teaser.

The fundraising video we made for Birmingham St Mary’s Hospice helped them to raise £65,000. Watch the highlights video.

The Team

Shuut is led by experienced video producer and director, Ruth Edmondson. Watch her story.

We Get It

At Shuut, we specialise in video storytelling for organisations that care about making life better:

  • Charities and social enterprises
  • Arts & cultural organisations
  • Education, training and personal development providers
  • Healthcare and wellbeing organisations

Narratives are humanising and powerful. A well-crafted story told in the form of a video has the power to bypass logic and transport the viewer to the heart of an issue. They don’t have to think about it… and they’ll never forget how you made them feel.

As an impact organisation, you know just how important that is.

What else matters? We know that justifying video spend can be an issue, especially when you’re measuring success in terms of awareness rather than pound for pound.  We’re particularly good at maximising your budget by creating multi-purpose, reusable content. 

We’re experienced in working with vulnerable groups and in sensitive environments. We treat everyone with compassion and do all we can to make the production experience fun and easy for everyone involved… especially if the idea of being in front of a camera fills you with trepidation. Don’t worry, we’ll hold your hand (we’ll sanitise first – see our covid safety measures).

Our Values

We care about our clients and team and treat everyone with kindness. We strive to put everyone at ease and prioritise their wellbeing.




We welcome ideas and let our imagination flow to new places. Beliefs are challenged when stories are presented in new and unexpected ways.




We uphold high standards at all times and in everything we do – it’s reflected in the way we conduct ourselves and the quality of our work.




We celebrate the uniqueness of everyone we work with – clients, contributors and crew – and ensure voices are heard and represented.




We create a joyful environment and experience. It brings us together and helps us overcome challenges creatively.

Want To Talk?

Send us a message here or book a 30-minute discovery call to discuss your ideas and find out how we can work together.