Education and Training Organisations

The Problem

In 2020, your survival has largely depended on how quickly you could go digital. Video conferencing has undoubtedly played a crucial role, but isn’t necessarily a long-term solution.

  • Are you thinking about creating a passive income stream?
  • How do you turn live workshops into online courses?
  • Can your teaching still be effective even though you’re not there in person?

The Solution

We have helped several organisations create an additional income stream by turning their live training into ‘evergreen’ e-learning programmes that can be accessed by anyone, at any time, from anywhere. Unlike webinars, the experience is consistent for all learners and they can pause or replay the videos. Create the product once, then sell it over and over again.

Your videos can be produced in the way that best fits with your company culture, style and branding. For example:

  • Filming live teaching sessions
  • ‘As-live’ presenting, with the camera as your audience. This can be scripted or spontaneous, depending on your preferred style of delivery.
  • Coaching you to film your own videos, then edited by us
  • Animated videos with voice over
  • Q&A sessions with a facilitator asking the questions
  • Creating additional promo content such as mini courses and social media ads


We can also teach you how to make your own short, simple social videos with your smartphone. Click here to find out how.

What makes us different?

Creating an entire online learning programme is a big project! We are experienced in guiding our clients through the technicalities and challenges of this journey. We put our heart and soul into making videos for organisations that care about developing human potential.

Ruth has been crafting videos for over 20 years and is supported by talented media professionals who embody her values: compassion, creativity, professionalism, diversity and fun. Together, we create communication solutions that are uniquely you, yet carefully designed to make your audience think, feel and take action.

WhatsApp us

Working with Ruth Duggal and Shuut has been a complete pleasure.  As the world’s largest provider of coaching skills training, the quality of our training materials is very important to us and to our students.  We pride ourselves on high quality training and the audio video materials we provide need to reflect this.  Thankfully we were in extremely safe and capable hands with Ruth and her fantastic team.  Friendly, professional and efficient, producing a finished product of the highest quality, I’d have no hesitation in both using Shuut’s services again and recommending Ruth and her Team to any other business.”

Kris Robertson

Director, The Coaching Academy

“Ruth has carried out numerous projects for us and most have involved filming patients and families going through difficult or traumatic experiences. Her professional approach has always given us confidence that she will work sensitively and flexibly with whatever scenario we ask her to work with and Ruth always plans exceptionally well. She researches both our needs and the environment she will be working in before we start and has an ability to film discreetly and unobtrusively whilst still capturing the very essence of the interaction between carer and patient.”

Professor Helen Young

Chief Nurse/ Director of Nursing and Midwifery, Birmingham Women’s Hospital

“Ruth has been and continues to be a pleasure to work with.  We have used Ruth for all our video projects in the last 18 months and have been thoroughly impressed with the quality of her work, her thorough respect for the key messages we require and her understanding of our tight NHS budgets.  She has offered loads of advice for how we can make most efficient use of her time.   We look forward to continuing to work with Ruth!”


Amy Maclean

Head of Patient Experience, Birmingham Women's and Children’s NHS Trust

“Working with Shuut was fantastic. Ruth is responsive, friendly and most of all really listened to our thoughts, any concerns and really understood what we wanted and needed our short film to do. The filming was painless and well directed and it took all the worry out of the process for us. I couldn’t recommend Ruth and Shuut highly enough, the video we now have is priceless to our organisation and lets us show our global audience our product, its features and benefits in a simple yet stylish way.”

Jacqui Burke

Sales & Marketing Manager, EdelImmersys

“We have commissioned Ruth and her team over several years to document various project delivered by Department for Learning. Her hard work resulted in a series of beautiful videos that are a pleasure to watch as the narrative always flows with real energy. What we appreciated most about working with Ruth was her ability to interview people of different ages and backgrounds. She always makes her interviewees feel comfortable and take their guard down and knows how to inject humour.  She was flexible and imaginative in transforming our ideas into films that were exciting and completely on-message.”


Pearl Chesterman

Director for Learning, Birmingham Royal Ballet

“I simply can’t overemphasise how thrilled everyone was with what Shuut produced for us – everything about it is absolutely spot on and exceeds expectations.  What’s particularly great about it is that you have managed to do it in such a way that we will genuinely be able to use it for a variety of purposes – evaluation, letting people know what we’re doing, showing it to potential future funders, etc etc.  You more than fulfilled the brief in every sense!”

Kate Fawcett

City of Birmingham Symphony Orchestra

“Ruth has carried out numerous projects for us and most have involved filming patients and families going through difficult or traumatic experiences. Her professional approach has always given us confidence that she will work sensitively and flexibly. She is caring and empathetic and her staff demonstrate similar qualities. She has literally filmed scenarios from cradle to grave with our patients and clients who ranged from tiny babies to terminally ill patients on respite. I would have no hesitation in recommending her for filming similar situations to ours.”


Prof. Helen Young

Trustee, Across 

“Ruth worked with groups of children and young people and produced a professional set of films for us and was so friendly and supportive. Ruth embodied the values we hold at KIDS and managed to capture the ethos of our organisation perfectly. I can highly recommend Shuut as they not only produce excellent results, they are a pleasure to work with.”


Caroline Stevens

CEO, Kids

“Shuut is a brilliant company to work with. They transformed our very basic idea into a creative storyboard and then film, keeping us closely involved throughout. We are delighted with the end product; a 1 ½ minute film which is very entertaining and informative. Very professional but with lots of fun thrown in; we have no hesitation in recommending Shuut.”


Carl Bayliss

Former Lottery Manager, TLC Lottery